No need to ponder, worry about, or even guess what the future holds for the event, conference, and trade show industry: the future is already here, and all we have to do is turn the knobs on our... Read More >

If there's one thing that 2020 has taught us, it's that associations can't solely rely on in-person and virtual events for revenue or to drive member value.

In one sense, membership growth is about finding new members to join an association. In another, it’s about retaining members that are already in the association.

Creating content standards isn’t hard, and it helps both you and your association deliver great content.

Carol McGury discusses virtual experiences and the new SmithBucklin VXP℠ process with Michelle Russell, editor in chief of Convene magazine.

Online consumption has reached a high point, and there’s never been a better time to invest in content. In that same vein, podcasts have grown exponentially since the early 2000s and... Read More >

When the COVID-19 pandemic started, associations had to determine what information was—and was not—appropriate to dispatch to members and industries. 

Here are three other ways to measure the value of content to help justify your organization’s investment. 

For many associations, nothing is more important than member engagement. Marketing General Inc.’s (MGI) 2018 Membership Marketing Benchmarking Report revealed that lack of engagement with... Read More >