First, let’s define the hybrid event. A hybrid event combines both a live in-person event with digital/virtual components. The key here is that the entire experience is designed with both a... Read More >

Prior to COVID-19, hosting in-person events like annual conferences, tradeshows, meetings, and symposiums, was the highlight of the year for many associations and their members, allowing... Read More >

If associations learned anything from the pandemic, it was that year-round learning and training programs delivered online can meet the needs of members and achieve revenue goals, if designed with... Read More >

For many organizations, retention rates are slowly slipping because many do not realize there is a connection between member retention and engagement. Here are four suggestions for shoring up your... Read More >

Taking a multi-industry, global show that attracts more than 18,000 participants annually—when held in-person, that is—and moving it virtual is no small feat. ACM SIGGRAPH, like many... Read More >

Your next virtual event must overcome some major obstacles. 360 Live Media's Don Neal reveals three new approaches for getting and keeping the attention of a virtual audience.

The benefits of a virtual event for an organization often include a lower financial investment and greater flexibility in shaping the experience. These, and the rapidly changing nature of our... Read More >

If you're looking to broaden your association’s content strategy, it's wise to consider a variety of elements to engage your target audience. Given the... Read More >

No need to ponder, worry about, or even guess what the future holds for the event, conference, and trade show industry: the future is already here, and all we have to do is turn the knobs on our... Read More >