First, let’s define the hybrid event. A hybrid event combines both a live in-person event with digital/virtual components. The key here is that the entire experience is designed with both a... Read More >

Prior to COVID-19, hosting in-person events like annual conferences, tradeshows, meetings, and symposiums, was the highlight of the year for many associations and their members, allowing... Read More >

If associations learned anything from the pandemic, it was that year-round learning and training programs delivered online can meet the needs of members and achieve revenue goals, if designed with... Read More >

For many organizations, retention rates are slowly slipping because many do not realize there is a connection between member retention and engagement. Here are four suggestions for shoring up your... Read More >