Upping Your Google Game
Víctor Blasco, founder and CEO of the explainer video company Yum Yum Videos, offers several suggestions in a recent AllBusiness.com post on how to rank higher on Google with video content. The key is to keep your audience hooked. Blasco has found that emotional videos are often the most successful ones. Videos that provide answers and solutions to your target audience's questions and problems also tend to rank high. Another way to improve your ranking in Google, YouTube, or similar platforms is for your content to encourage member engagement. This means compelling your target audience to “like” and also comment on your videos. In addition, don't underestimate the power of educational videos, as human beings tend to be visual learners. Finally, make sure every piece of content that your organization produces is aligned with your brand's identity.
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