The Storytelling Spirit
Those associations looking to create a blog strategy should follow a three-step plan, states Search Engine Journal. Step one, commit to "intentional storytelling." Search engine optimizaton (or SEO) combined with intentional storytelling should be the foundation of any blogging strategy. Step two, focus on what makes your association's services and/or activities truly stand out and deliver content that supports those initiatives. Step three, create a content calendar. Remember that any content strategy should focus on the membership, always asking, "What would work best for that audience?"
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