Social Media and the Role of Microcontent
According to Nonprofit Marketing Guide, many organizations’ social media feeds lack frequent, authentic content. To get the most from social media, an organization must share content consistently. Those responsible for content are encouraged to look at the rise of Stories, the fastest growing type of content on social media regardless of platform. The good news is that so-called microcontent can be created relatively quickly. Consider "documenting, not creating" as a form of microcontent. The goal is to take members and others along on a journey and not so much worrying about the destination.
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