Reasons Why Your Content Strategy Is Not Working
Swati Sharma of ReadWrite.com offers several reasons why an association's content strategy might not be working, along with solutions on how to fix it. One reason is "because you are scared of experimenting with content forms." The best way to diversify an organization's content strategy is to re-purpose existing content. This means turning your content into different forms like videos, podcasts, infographics, and so forth to ensure it reaches audiences in the way they consume their content today. Another reason why a content strategy might not be working is simple. You are not creating valuable content! To this end, it becomes necessary to pay attention to the content type that is not working with your membership and either stop doing that in your strategy or try to improve. Finally, an association's content strategy might not be working because you are not paying close enough attention to the data. Track each piece of content and know the numbers to formulate effective content strategy now and in the future.
SmithBucklin Content helps you position your organization as an authoritative source of timely, relevant, comprehensive and engaging industry intelligence. Contact us to learn about partnering with SmithBucklin Content to create a customized content strategy for your organization.