Ramping Up Digital Member Engagement
Shaun O’Reilly, vice president of marketing at MemberSuite, recently told Associations Now that member engagement will remain the top challenge for many associations in the new year. In turn, he suggests three areas where associations can focus on digital engagement. Number one is member portals. From O’Reilly's vantage point, far too many member portals are underutilized or overlooked as engagement opportunities. Number two is social media diversification. O’Reilly urges associations to go beyond pushing social posts to followers and instead embrace social media as a "customer service interface." Number three is sponsored content. O’Reilly concludes, "Sponsored content is not just about getting in front of people; it’s about building a connection."
SmithBucklin Content helps you position your organization as an authoritative source of timely, relevant, comprehensive and engaging industry intelligence. Contact us to learn about partnering with SmithBucklin Content to create a customized content strategy for your organization.