Make Your Content More Readable
An article on the Content Marketing Institute website offers a step-by-step guide on improving readability across an organization’s content offerings and platforms. The author—Steve Linney, chief marketing officer for readable.io—recommends several steps to ensure that your audience is more likely to consume and engage with your content: maintain a customer or member focus, use shorter sentences, and reduce the number of long words. He also recommends scrubbing copy of buzzwords, “geekspeak,” jargon and acronyms.
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