Make it Irresistible
In a post on the Nonprofit Marketing Guide’s blog, Kivi Leroux Miller explains several steps organizations should take to compel audiences to click through and consume their content. The process starts at the top, she writes, with solid and engaging subject lines. The health of an organization’s list is also critical, and regular list maintenance can help boost engagement rates. Experimenting with and ultimately landing on a consistent publishing schedule also helps get audiences accustomed to your content, and segmenting the audience to appeal to diverse interests with specific content also is important. Finally, Miller writes, creating and distributing great content that is tailored to the interests of your audience is a key component to upping open rates.
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