Let Your Members Do the Talking
Association members have a unique view into the industry they represent, which makes it all the more imperative to involve them in content decisions and creation. After all, an article in Associations Now notes, one of a trade organization's top responsibilities is to be up on the latest industry happenings and any and all related news. MelEdits blogger Melanie Padgett urges, "Membership associations should put out a content creation call for sources in your regular e-newsletter. Plan ahead and regularly ask for contributions on specific topics in your print magazine.” She also advises continually monitoring social media and your industry’s online communities to see what members are talking about—and who is doing the talking.
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