Inspiration for the New Year
Setting a new content calendar can be a daunting task. But for many organizations, there are some great sources of inspiration hiding in plain sight, writes Business 2 Community columnist Nico Prins. The focus of every good association content calendar should be anticipating members’ needs, so ask the membership directly what content they crave. Industry events are another way to flesh out your content calendar months in advance. Associations should also can take inspiration from current events to deliver content relevant to their members. Finally, don't be averse to revisiting existing content to update, refresh and repackage.
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