How to Upcycle Content
When its heavy load of content work began monopolizing staff time, ASIS International had to rethink its approach to creating and curating content, reports Associations Now. ASIS has a number of volunteer councils, whose members previously created content that staff would then edit and, typically, turn into white papers—a method that was eating away at staff time. ASIS surveyed its membership and identified a half-dozen core areas of content focus. Now, ASIS staffers work with the councils to develop content on these core issues. These new resources are then added to existing content to produce so-called "knowledge collections" that ASIS then turns around and sells to its members. Repurposing existing content "is the heart of the revenue piece," states Nancy Green, ASIS's chief global learning and strategy officer. "When you're able to take things that have already been created and direct costs are already sunk, we can package them differently and work with volunteers to add extra pieces."
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