How to Conduct a Content Audit
With content being the driving force of your association's website, it's essential to keep tabs on its health. Business 2 Community columnist Corie Stark offers several steps on how to perform a content audit so your organization sees success in 2020. Step one is to write down your goals. Step two, gather all your content. "Having easy access to all the content you want to review will make your audit go smoother," Stark advises. The third step is an organizational one: "categorize and review." The fourth and final step is to get ready to create. This entails reviewing your past content, then setting action items for the new year that reflect your association's 2020 goals. This list should include everything you can delete, update, re-write, and/or restructure.
SmithBucklin Content helps you position your organization as an authoritative source of timely, relevant, comprehensive and engaging industry intelligence. Contact us to learn about partnering with SmithBucklin Content to create a customized content strategy for your organization.