How to Become an Influencer
Black Enterprise columnist Jeff Shuford details several things associations should be doing to boost traffic to their digital content and help them become influencers. He recommends "egobait influencing," or including influential people in your association posts in some way and encouraging them to share the content. Shuford further suggests doing the proper outreach—telling all concerned about your content, for example—as that's an important part of any influencer strategy. Finally, look to boost traffic to your content by getting members to respond to a question, submit photos or videos of their own and sign up for your newsletter.
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