Guest Posts that Get Results
One of the most common pieces of advice related to content marketing is to pursue guest blogging opportunities. Business 2 Community observes that association executives that publish thought leadership pieces on the right websites build brand awareness and generate backlinks to their associations. Association professionals should know precisely why they are pitching for guest blogging opportunities. Trouble frequently sets in during the transition from planning to execution. Know that just because a website accepts your pitch doesn't mean your message will resonate with the right people. Even if it is a highly relevant industry blog, you could still be delivering messages to the wrong readers at the wrong time.
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