Give Your Newsletters a Super Boost
Michael Brenner of the Content Marketing Institute details several ways associations can "super boost" their newsletter open rate. One, give a personality to the "from" field. This means using an e-mail ID that resonates with the membership. Two, never assume your newsletter must be sent to all subscribers. A good rule of thumb is to segment your newsletter based on the content preferences of your members and send them versions of the newsletter accordingly. Three, pay especially close attention to your subject line. Come up with teasers that pique members' interest in your content and consider adding commands like "Open this today!" Four, optimize for mobile devices. Finally, send out the newsletter consistently around the same time each week or month.
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