Customize Your Content Strategy
"We're often told that slow and steady wins the race, and that repetition is key, but that's not the case when it comes to content strategy," writes Greenleaf Book Group CEO Tanya Hall in Inc. magazine. Content production must be approached with a strategy. Hall offers a few tips for conceiving solid content strategy that increases your association's brand awareness and optimizes its reach. First, she recommends longer-form content like blogs and articles to build credibility. Video content, everything from behind-the-scenes videos to member profiles, is also a must. Podcasting is booming, too, with a 2019 Edison Research study showing that 51 percent of Americans have listened to a podcast this year—or roughly 144 million people. Finally, social media posts need to be a key component of any association content strategy plan.
SmithBucklin Content helps you position your organization as an authoritative source of timely, relevant, comprehensive and engaging industry intelligence. Contact us to learn about partnering with SmithBucklin Content to create a customized content strategy for your organization.