Content Management in Context
Content management systems (CMS) are no longer the latest and greatest innovation in association circles. Associations Now columnist Ernie Smith writes that the CMS still matters, “but the context for your content has to extend beyond the web." The last two decades or so have seen the explosion of blogging, the emergence of responsive design, the growing influence of open-source software on online publishing, and more recent content management approaches like the so-called "headless CMS." But content presented on the Internet is no longer the end point of the digital experience. "Content is not dying,” says Gartner analyst Irina Guseva. “It's just turning into an original idea of a content management system that's intended for different content types and now for different channels."
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