Can an Open-Access Revenue Model Work for Your Journal?
According to Associations Now, there continues to be a push for open-access journals. However, concern about lost revenue has left many associations hesitant to go this route. For years, there have been numerous calls for scholarly journals to either be open access or free to readers. For sure, open access benefits both authors publishing their work and the public at large. But it tramples the subscription revenue model that has propelled journals to success in the past. The American Society for Cell Biology (ASCB) is currently testing a "subscribe to open" model to maintain revenue while still providing the benefits of open access. "We want to get the revenue in, but we also want to help our members get their research out," remarks ASCB Chief Executive Erika Shugart. "Our bottom line is, this allows us to remain smart in our business and keep the revenue while still achieving our mission."
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