Boost Your Game in 2019
There is still plenty of time for content marketing strategy tweaks in 2019, according to Associations Now columnist Ernie Smith. One of his suggestions is to spend more time on content. Two, "don't worry about the hard sale," Smith writes. After all, some of the most successful content marketers in the business-to-business space put the informational power of their content over the hard pitch. Tip three, where possible, turn a single piece of content into lots of little pieces. Rather than just posting a video once, for instance, put it in lots of different places like your association's blog, its Instagram account, etc.
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