A How-To for Headlines
The best content—whether it’s a blog post, a white paper, or a feature interview with an association member—can go unread if not accompanied by a catchy headline. Contently columnist Stephanie Thomson shares the best advice of several headline, which starts with “read a ton of headlines.” Tips range from being clear and descriptive versus clever or cryptic to don’t over-promote and under-deliver. Association audiences will quickly grow wary of clickbait pieces that rarely deliver on their headline promises. Other tips including making headlines match the tone of a piece and making sure content is showing up in search rankings.
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