Now is the time for associations to rethink what it means to be a member and create new ways for young professionals to engage. Here are five changes to consider if you’re serious about... Read More >

The long-term success of an association depends, in part, on how successfully it navigates its progress toward diversity, equity, and inclusion (DEI) — but that’s sometimes easier said... Read More >

Our guests for this Pride Month episode are Zachary Grays, who chairs SmithBucklin’s LGBTQIA+ Affinity Community, and Damon King, who chairs SmithBucklin’s BIPOC Affinity Community.

In this episode, SmithBucklin executives Robin Rone and Sharon Newport discuss the importance of the company’s inCouncil and how the group influences and develops important diversity,... Read More >

You may be starting to hear it more and more: “X celebrity is canceled.” “X politician is canceled.” “X brand/company/group is canceled.” But what does being... Read More >

Young professionals utilize social media in a variety of ways. Now more than ever, the lines are blurred between personal and professional social media use.

Now more than ever, your association should be a go-to source in your industry that young professionals (and all professionals) can turn to for assistance and peace of mind. Here are a few... Read More >

Let me tell it to you straight: Your association’s social media channels are not geared towards or attracting young professionals. Why, you ask? To be frank, your latest tweet or update on... Read More >

It’s time to get serious about attracting young professionals to your associations.