If associations learned anything from the pandemic, it was that year-round learning and training programs delivered online can meet the needs of members and achieve revenue goals, if designed with... Read More >

For many organizations, retention rates are slowly slipping because many do not realize there is a connection between member retention and engagement. Here are four suggestions for shoring up your... Read More >

Taking a multi-industry, global show that attracts more than 18,000 participants annually—when held in-person, that is—and moving it virtual is no small feat. ACM SIGGRAPH, like many... Read More >

Your next virtual event must overcome some major obstacles. 360 Live Media's Don Neal reveals three new approaches for getting and keeping the attention of a virtual audience.

The benefits of a virtual event for an organization often include a lower financial investment and greater flexibility in shaping the experience. These, and the rapidly changing nature of our... Read More >

If you're looking to broaden your association’s content strategy, it's wise to consider a variety of elements to engage your target audience. Given the... Read More >

No need to ponder, worry about, or even guess what the future holds for the event, conference, and trade show industry: the future is already here, and all we have to do is turn the knobs on our... Read More >

If there's one thing that 2020 has taught us, it's that associations can't solely rely on in-person and virtual events for revenue or to drive member value.

In one sense, membership growth is about finding new members to join an association. In another, it’s about retaining members that are already in the association.