Why Your Nonprofit Needs a Blog

A post on the Bloomerang blog encourages more associations to launch regular blogs and lists several of the reasons why. Chiefly, the organization will rank higher on search engines because you'll be consistently offering fresh content. Increased engagement is another reason, along with greater control of your organization's marketing message. Association members will actually read your content in the order management chooses to send it. E-mailed blogs with important and relevant information can also help an association stay top of mind with members without annoying them. Blogs have also shown to increase click-through rates, generally because each e-mail contains just one piece of content and/or call to action. Finally, the best blogs help associations and other nonprofits stand out as thought leaders.

  

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