Why Visual Content Marketing Is Important
People, in general, are so attracted to visual content that associations would be wise to take advantage of it. The G2 blog cites a recent Microsoft study, which found that the attention span of the average human being is less than 12 seconds. Considering that our brains can process visuals faster than text, the pressure is on to creating engaging content. Content marketer and author Bill Acholla writes, "If you are able to pair a relevant image with the same information, people can retain content days later." Acholla goes on to offer five guidelines for a visual content marketing strategy: create your own images, create relevant infographics, use memes, use screenshots in blog posts, and make videos.
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