Why Most Newsletters Stink and How to Make Sure Yours Delivers Reader Value
Forbes notes that newsletters have been used for decades to communicate what is new with an organization. To deliver the most value to today's members, association newsletters should make frequency a priority. It's one of the keys to forming trust with your membership and, ultimately, building a devoted and regular readership. Also important is the content itself, of course. Members typically want to read about issues and topics that relate to their businesses or lives. In short, they want to read content that is about them. This means researching the topics they're most interested in and keeping top of mind current events and trends of interest to your member-readers. Finally, be willing to curate great third-party content.
SmithBucklin Content helps you position your organization as an authoritative source of timely, relevant, comprehensive and engaging industry intelligence. Contact us to learn about partnering with SmithBucklin Content to create a customized content strategy for your organization.