Why Evergreen is Essential

Evergreen content stays fresh and useful months, even years after first being published. As such, it should be regarded as an integral part of your content marketing strategy. The Learning Hub reports that associations can use great evergreen content in a number of ways, from e-mail newsletter material to blog posts on the organization’s website to link material that adds value to other content. The best evergreen content will show off an association's knowledge and help establish the organization as an authority in its field of expertise. This, in turn, will help build trust with current and potential members.

 

SmithBucklin Content helps you position your organization as an authoritative source of timely, relevant, comprehensive and engaging industry intelligence. Contact us to learn about partnering with SmithBucklin Content to create a customized content strategy for your organization.