What the Coronavirus Teaches Us About Content Marketing
Business 2 Community columnist Amanda Clark views the overall handling of the coronavirus pandemic thus far as a lesson in what not to do when it comes to content marketing. She sees the danger of too much information being put out at any given time that may prove conflicting and too much to digest. Clark writes, "When it comes to content marketing, having too many proverbial scientists handling the Petri dish is a recipe for disaster." She recommends putting one person who is knowledgeable, confident, and focused in charge of content strategy. She further urges associations not to produce content "for the sake of producing content." Instead, content that is made public should always have a purpose. Finally, if there is something damaging that could be associated with your organization's brand, work to stop the issue proactively.
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