What Journalism Teaches Us About Membership
Maggie McGary recently wrote on the Mizz Information blog that associations can learn from what’s happening in journalism about how to better value members. Those that do will increase member engagement and potentially boost revenue. As journalism’s business model continues to shift to digital content channels, the emphasis is shifting to subscriptions to drive revenue. This is similar to how associations rely on members. Some of the post’s key takeaways include “community matters,” “ask and listen” and “value feedback.” McGary concludes: “Maybe it’s time associations took a page from journalists’ books and started revaluing member feedback like it’s the thing that holds the key to associations’ future success. Because it kind of is, isn’t it?”
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