Ways to Crush the End of a Blog Post
More and more associations are incorporating blogs into their content offerings. Concluding paragraphs are a necessary element of any good and memorable blog post, because they guide the reader on what to do next. HubSpot columnist Rebecca Riserbato offers ways to "absolutely crush the ending of your blog post." One suggestions is to end the post by asking a question and then inviting comments below ... if there is a comments section enabled, that is. Another recommendation is to include a "call-to-action." Riserbato writes, "Every time a reader makes it to the end of a blog post, you should encourage them to continue consuming your content." Other tips range from "provide links to another related blog post" to write the last paragraph as a summary to include a teaser for the next blog post the association is scheduled to publish.
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