Track These 3 Metrics Now to Improve Your Content
Association Chat columnist KiKi L'Italien notes there are three key performance indicators (or KPIs) associations should be tracking to improve their content. These three can be tracked "if you aren't really looking to do a thorough deep dive, but simply want to glean some of the essential metrics that will help you make better decisions when you cultivate and curate your articles, posts, and podcasts," she writes. The first is "create call to actions that will help you track conversions." Second, set up a mechanism to track scroll depth in order to get a better view of engagement. And, third, regard comments and backlinks as indicators as to whether members are enjoying the content the association is producing or not. "These are metrics that matter if you want to know that your content is hitting the mark with your audience," L'Italien concludes.
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