The Video Factor

More associations are adding video content to their communications portfolios, and Marketing Technology Insights outlines some strategies for making those efforts succeed. Video is projected to account for 80 percent of all consumer Internet traffic by next year, according to Cisco's latest Visual Networking Index. Branded video, though, is only effective as the strategy behind it. A strong strategy starts with your audience. Before any video footage is even contemplated, it's important that your organization gather and decipher audience data, including Web surfing habits, time spent on-site, and preferred devices. Video is an optimal tool for specific objectives like lead generation and brand awareness, which translate well to quick explainer videos and short interviews.

 

SmithBucklin Content helps you position your organization as an authoritative source of timely, relevant, comprehensive and engaging industry intelligence. Contact us to learn about partnering with SmithBucklin Content to create a customized content strategy for your organization.