The Value of Teamwork
Developing and delivering editorial content to association members can be a challenge, reports Associations Now, especially for those organizations working with limited staff and a small budget. The U.S. Dairy Export Council was able to lighten its load considerably when it formed a content partnership with two other groups in their industry: the International Dairy Foods Association and the National Milk Producers Federation. Working together, the three associations have been able to communicate through shared content a consistent message that U.S. dairy and dairy exports create jobs. One of the collaboration's most successful initiatives has been the “Got Jobs?” digital campaign. A riff on the classic “Got Milk?” campaign, it advocates for dairy jobs throughout the United States.
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