The Sponsored Content Opportunity
Leverage Media’s Mike Winkleman addresses the subject of sponsored or branded content on the Association Media & Publishing blog, noting that more association publications across different industries are either finding success with sponsored content or exploring how to expand their sponsored content options. Winkleman cites an example of one association publication that features branded content on 25 percent of its pages, clearly delineated from the magazine’s non-sponsored content. Every association must take a customized approach to sponsored content because opportunities and priorities vary from organization to organization—but those that figure out how to make it work reap the benefits of this non-dues revenue source.
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