The Potential of Podcasts
Search Engine Journal columnist Ashley Ward writes that if you've ever thought about launching a regularly recurring podcast for your members to listen to, now is the time. There are numerous reasons why podcasts are a good addition to any content strategy. The best podcasts, Ward asserts, are packed with information, yet offer the "perfect sprinkle" of entertainment and light banter. Currently, podcasts have relatively low competition. While there are around 80 million Facebook business pages, there are only 700,000 podcasts now airing. Podcasts are also a mobile-friendly medium, and research has shown their audiences are very loyal. Finally, podcasts are very interactive as hosts can create member polls, answer questions, and even take calls from their audiences.
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