The Importance of Vertical Visuals
With so many people using smartphones and other handheld devices nowadays, vertical visual content has become extremely prevalent. The Content Marketing Institute defines vertical content as “content that can be easily read on a rectangular, elongated device such as a smartphone or tablet.” Mary Meeker's global trend study recently published by KPCB found that Americans spend 29 percent of their free time watching video content vertically as most users find it completely natural to hold their phones in such a position. Three of the most valuable types of vertical content are: infographics, which are typically branded and used for storytelling; published stories, either on Snapchat or Instagram (the latter has approximately 400 million users); and, three, videos and livestreaming.
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