The Importance of the Message
One of the most important elements of any content strategy is nailing down the right message and articulating it clearly and succinctly. As a recent Forbes article points out, this core message can help your organization determine everything from content creation to publication strategy. Consider using an editorial calendar that defines topics and sets deadlines. Also, review demographic data to understand your members’ preferences for content types (video over copy, imagery over video, and so forth) and the devices they most likely will use to consume it. As with all things related to an effective content strategy, the more you know your audience’s needs and preferences, the more customized and effective the message you can deliver via content.
SmithBucklin Content helps you position your organization as an authoritative source of timely, relevant, comprehensive and engaging industry intelligence. Contact us to learn about partnering with SmithBucklin Content to create a customized content strategy for your organization.