The Importance of Relevance
Most associations would love to say their content marketing is highly personalized, but many still come up short in this regard. Chief Marketer lists several bad habits that can cause content marketers to lose their way, starting with leading with the newest content rather than the most relevant and engaging to members. Another common misstep is organizing content marketing by format, forcing the audience to search through different buckets to find what they want. Content strategists should carefully consider user experience, ensure content is mobile-friendly, and create a navigation system that is both logical and intuitive, the article advises.
SmithBucklin Content helps you position your organization as an authoritative source of timely, relevant, comprehensive and engaging industry intelligence. Contact us to learn about partnering with SmithBucklin Content to create a customized content strategy for your organization.