The Google Analytics Effect
There is no doubt that Google Analytics has emerged as an essential tool for many in developing website content, states Business.com. Content marketers should get to know the system to gain an understanding of what each section means and how each statistic can play a role in creating excellent content for a target audience. One way to write better content for a website using Google Analytics is to look at individual page information. Pick out your most popular pieces of content and try to figure out the common thread that made them such hits. In most instances, they will have a similar subject matter and the same "voice."
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