The Best Social Platforms
When choosing a social media platform, associations need to be selective on which channel or channels best serve their needs based on their membership, time, and resources, Business 2 Community says. Facebook boasts features made specifically for nonprofits, like donating buttons. Associations can use LinkedIn to recruit potential volunteers and employees. For attention grabbing, Instagram counts Millennials as 34 percent of its total users, and overall users remain on the site an average of 53 minutes every day, reports Hootsuite. Finally, Twitter enables association management to get information to members quickly with its ability to share timely news, in-the-moment updates and more.
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