The Argument for (and Against) Long-form
A number of questions should be asked before deciding whether to create long-form content, states the Content Marketing Institute. BuzzSumo generally defines such content as 2,000 to 3,000 words for long-form features and articles and more than 3,000 words for extra-long-form content. Making something thorough for thorough's sake can make a piece feel padded. It's one thing to be comprehensive for your membership. But the core question is: "Is that the most effective way to communicate the information to your audience?" The most important reason to create long-form content is to give readers something they are looking for. The content must be part of the solution to their issues or concerns. Consequently, long-form content when done right will go a long way towards building your association's brand authority.
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