Surprising Ways to Optimize Association Websites
With video continuing to grow in popularity in the world of content management, Keith Harrington of the Content Marketing Institute writes that the appeal of a video-first strategy has never been more evident. Harrington looks at several often overlooked areas for website optimization. One is to feature team bios. Putting a human face on an association is one of the most effective ways to build trust among the membership. "What better way to pull back the curtain on the people behind your brand than to feature short, simple videos of team members talking about themselves," he advises. Two, don't underestimate the value of a good Frequently Asked Questions (or FAQ) page. Not only does such a section provide new members with information they need, they also save your support team from having to take time to respond to simple questions. Finally, consider "Thank you" pages. They can provide an important touchpoint by improving the member experience and fostering loyalty to your association.
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