Stay on Target
If the wrong visitors have been dominating traffic on your association’s website, or if pages targeted at members simply aren't carrying their weight, Associations Now offers five ways to change that. Tip one, make more general pages hint at broader industry goals. Two, do not bury the good stuff behind a paywall. Three, the easier it is to log in, the better. Four, carefully consider performance issues. Recent research from the digital intelligence platform Decibel found that web pages that load quickly, followed by images and content that also load quickly, were among the biggest influences on a positive experience with a web page.
SmithBucklin Content helps you position your organization as an authoritative source of timely, relevant, comprehensive and engaging industry intelligence. Contact us to learn about partnering with SmithBucklin Content to create a customized content strategy for your organization.