Start With Strategy
A good content strategy working in tandem with top-notch content marketing will help an association achieve its outreach goals, states Forbes. Content marketing efforts drive targeted traffic to the organization’s website. Once they arrive, the group’s on-site content strategy must work to convert that traffic into leads, members, customers and so forth. Good content can point your audience to other online locations beyond your website, such as social media channels that drive new followers your way. Without a strategy, an organization’s content marketing efforts will come off as reactive rather than based on careful research and analysis of what your membership really wants and needs.
SmithBucklin Content helps you position your organization as an authoritative source of timely, relevant, comprehensive and engaging industry intelligence. Contact us to learn about partnering with SmithBucklin Content to create a customized content strategy for your organization.