Spruce Up Your Website in a Hurry
Associations Now columnist Michael Hickey assures that a few "small tune-ups" to your association's website can quickly improve the user experience. One way is to update your site's pictures and graphics or add some entirely new ones. Callie Walker of MemberClicks reasons, "People want to see what your association or chamber is all about. Who are your members? What types of events do you hold?" An association's website is also a great place to guide members to internal and external resources. Links, though, break over time. That's why it is a good rule of thumb to check all hyperlinks to ensure they are not broken. Fix them if they are. Finally, consider adding new content. Walker concludes, "Fresh content not only attracts people, but keeps them coming back. It makes your site engaging, and that's exactly what you want."
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