Spicing up Bland Content
Carmen Hill of the Content Marketing Institute writes that content that caters to everyone and thus to no one is the scourge of effective marketing. She urges following a storytelling approach informed by data to make content more specific and relevant to your members’ interests and needs. In Hill’s view, there’s no excuse for falling back on bland, generic content when data can give you so many more interesting ways to tell your organization’s stories.
SmithBucklin Content helps you position your organization as an authoritative source of timely, relevant, comprehensive and engaging industry intelligence. Contact us to learn about partnering with SmithBucklin Content to create a customized content strategy for your organization.