Six Ways to Get More Value Out of Your Next Press Release
Nonprofit Marketing Guide states that press releases can have other uses beyond getting an association's latest news and updates covered in the media. A better way to view such releases is as a foundation for getting your organization's message out and starting conversations around the news coming out of your membership. The article details six ways to make that happen. One, use it as the source of an op-ed or thought leadership piece. Two, share the media release with your donors and volunteers. Three, pitch it to similarly minded organizations. Four, take a more targeted approach by reaching out to media that might have a connection to your newsmakers. Five, develop a micro-social media campaign around it. In addition, consider sending the press release to smaller daily or weekly newspapers and also local radio talk shows.
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