SEO Factors to Consider During a Redesign
Association Chat details a number of things an association should consider when redesigning its website. Among the basics are HTML/text ratio, image sizes, page speed, and URL structure. Association executives and their tech staff should also have knowledge of what pages currently drive the association's search engine optimization (or SEO) traffic. Never get rid of pages that are driving members to the current website. Another thing to consider is the creation of a separate bio page for each person who writes content for the association's website. Finally, and perhaps most important, make sure the site is 100% secure.
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