Q&A: Feeding Your Industry’s Daily Habit
Associations have the authority and reach to deliver targeted daily news and insight that professionals in their fields require to help them stay on top of their industries. The American Financial Services Association (AFSA) recently launched AFSA Daily Connect to curate and summarize highly relevant, breaking content into a daily feed for professionals in the consumer credit industry. We talked with Jack Ferry, vice president of communications for AFSA, about the impact the daily newsletter is having on AFSA’s community.
Why is it important for AFSA to provide a daily feed of industry news?
This is an excellent way to keep our members on top of breaking news and the latest developments and analyses affecting the consumer credit industry—in particular, the traditional installment lending industry and the automotive finance industry. There is so much happening on a federal and state level, and the daily keeps members up to date and exposes them daily to coverage from major media outlets and issue-specific websites.
What kind of engagement or response have you had from members or the industry at large since launching AFSA Daily Connect?
Our members like the content, and they like the timeliness of receiving AFSA Daily Connect every morning. The open rate numbers for AFSA Daily Connect are increasing.
How does AFSA Daily Connect complement other ways AFSA communicates with its members and the consumer credit industry?
AFSA does considerable outreach to members with white papers, member messages, professional committee conference calls and a robust conference schedule throughout the year. AFSA also produces a weekly communication to members called Newsbriefs, which is staff-generated content primarily on AFSA initiatives on Capitol Hill and in state legislatures, plus additional industry reporting.
What advice would you give other industry associations considering offering a daily news feed? What have you learned?
Regular, daily communication on industry issues and how it affects your membership is just one example of how you can demonstrate value for members of your association.
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