New Trends in Content Development
Forbes columnist Lilach Bullock writes that there are several content marketing trends organizations, associations included, should simply not ignore in the year ahead. Volunteer organizations especially should have a documented strategy to keep them on course -- a strategy that includes setting goals, establishing key performance indicators, and a plan for content curation and content repurposing. In addition, leadership should be eager to incorporate multiple types of content to reach the most members possible. In addition to blogging, this means social media, e-mailed content, podcasting, and more.
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